Strategic Integrated Marketing Communications †MyAssignmenthelp

Question: Talk about the Strategic Integrated Marketing Communications. Answer: Presentation In the current situation, effective administration of methodologies and plans has gotten indispensable for the achievement of businesses(Aghazadeh, 2015). Vital administration can be characterized as the way toward arranging, execution, observing, assessment of different strategies and plans to achieve the objectives and targets of an association. Further, vital administration is considered as a constant procedure and organizations are required to do changes in procedure and methodologies at standard spans. The current report depends on Edwards and Co. which is one of the most renowned salon situated in Melbourne. The organization offers different kinds of beauty parlor related administrations to every one of its clients and customers. This examination investigates itemized inner and outer ecological examination of Edwards and Co. Aside from this; the contender examination of chose business undertaking is additionally referenced in the current investigation. Edwards and Co. is well known in Australia, and the business has its quality in various areas of the nation. Further, the organization was established 11 years back by Jaye Edwards who was a consultant hairstylist(Co, 2017). Edwards was having no cash when he moved to Sydney, and he was anticipating building up a cutting edge and palatable beauty parlor in the nation. The strategic Edwards and Co. is To be genuinely innovative hair organization by offering customized types of assistance to clients and customized training to other boutiques. The corporate destinations of Edwards and Co. are referenced beneath as: 1) To give best salon administrations in Australia through a system of independent beauticians and colorists. 2) To give salon training to other boutiques in Australia as far as strategy, business and individuals. 3) To grow activities in other wonderful areas of Australia With respect to personality, it very well may be communicated that Edwards and Co. are by and by working in the five unique areas inside the nation and all these salon shops work under a solitary brand name. The chose business endeavor has built up an effective system of qualified and gifted consultant beauticians. Aside from this, Edwards and Co. brand mantra is to create and work as hair organization which is totally imaginative and inventive. The key item and administration offered by Edwards and Co. incorporate beauty parlor administrations, for example, hair styling, weeding, cosmetics, and so on. Furthermore, it likewise offers instructive types of assistance to different salons situated in the country(Armstrong, Kotler, Harker, Brennan, 2015). Here, the brand accentuates on giving consultancy and information to different business with respect to how to accomplish operational proficiency and run a fruitful salon. Edwards and Co. helps different organizations in expertise improvement of different salons working inside Australia. To support in the exceptionally serious commercial center, Edwards and Co. does changes in its items and administrations at normal spans as per the changing need and request of clients. The extent of the promoting plan is that it will assist the organization with carrying out examination of its inner and outer environment(Baker, Marketing technique and the board, 2014). The arrangement is likewise going to help in creating possible business and promoting procedures which will bring about drawing in an ever increasing number of clients. The advertising plan is going to help with making request among individuals in the market and will likewise help in getting an upper hand. The inward assets of the chose business endeavor can be named as profoundly effective and proficient. For instance, the HR incorporate consultant beautician who renders different kinds of administrations to the individuals in the market. It very well may be communicated that preparation and improvement programs at standard spans are completed by Edwards and Co. to upgrade range of abilities and information base of the freelancers(Baker Saren, Marketing hypothesis: an understudy text., 2016). The organization additionally has sufficient fund accessible for different exercises, for example, development, business tasks, and forceful promoting. Edwards and Co. the executives and operational capacities are likewise powerful as the organization can procure further extent of consumer loyalty by conveying quick, agreeable and exact administrations to all customers. The key quality of inner assets exists in their administration capacities which are very fit. On the opposite side of this, the shortcoming of interior assets is that the organization is accessible with a predetermined number of human and money related assets. This hole goes about as an obstacle with respect to accomplishing higher development rate. Items and administrations Services connected with Haircut, Styling, Hair Color, featuring, fade, keratin, make-up, styling, Services-Education for other beauty parlors, leasing of salon space are being offered by Edwards and Co. The center quality of these administrations is that they are profoundly inventive and innovative(Chernev, 2014). Then again, shortcoming can be named as absence of lasting specialists as the staff individuals are dealing with the consultant premise. It limits the organization to achieve its drawn out destinations of securing high piece of the pie and development. Value The estimating technique which has been embraced by Edwards and Co. can be named as significant expense technique. For instance the business charges - $100-$250, Hair shading Re development $110-$150Short-$130-$180. The quality of this valuing system is that it has helped the business to procure palatable benefits. On the contrary(Frow, Nenonen, Payne, Storbacka, 2015), significant expense system brings about limiting individuals in center and low-pay gathering to utilize Edwards and Co. administrations, and this can be named as the significant shortcoming of the chose procedure. Spot The Company is offering administrations to clients through stores situated in five unique territories of Australia. The stores are situated in Melbourne, Alexandria, Budds Beach, Byron Bay and Surry slopes. Advancement It can be expressed that advancement of items and administrations offered by Edwards and Co. isn't so much helpful. The organization is utilizing some in-house limited time strategies, and this has bolstered in dealing with the expense of operations(David David, 2017). Nonetheless, it very well may be contended that advancement procedures utilized by Edwards and Co. is inadequate and this is a significant shortcoming which should be survived. The business can underscore on utilizing present day advertising instruments, for example, online life and messages to make mindfulness among individuals in the market. Aside from this, methods, for example, offering limits and dedication cards can likewise be contemplated to draw in more clients and improve the volume of profitability(Galliers Leidner, 2014). Outer natural examination This device speaks to the scope of variables that impacts business activities and it is required for the business to consent to such factors in order to work proficiently in the market. A few elements are available that influences activities of Edwards and Co and they are talked about underneath: Political factor: It is one of the most noteworthy components which include the administration laws and guidelines that impact business operations(Greene Walls, 2015). The changing government laws and guidelines for organizations can legitimately impact the exercises of Edward Co. Further, the new plan has been presented related with credits for little scope organizations and this is compelling enough in meeting with the money related necessity of the organizations. With the assistance of youth focus new guidance programs have been created for excellence social field(Hollensen, 2015). Aside from this, the ideological groups have forced high duties for organizations that have antagonistically influenced the salon organizations working in the market. Immense charges are material on the marked corrective items that impacts the general tasks did by the business. Monetary factor: At present the financial state of Australia is sound and this has decidedly influenced the buying intensity of individuals in the general public. Individuals like to spend more on beautifiers and other type of items that are offered in the salon(Kitchen Burgmann, 2015). Along these lines, it is valuable for the Edward Co to expand cost of its items where client can without much of a stretch manage the cost of the items and thus net revenue of the business can be handily upgraded with the assistance of this. Social factor: This factor is related with change in visit taste and prerequisite of the objective market. New kinds of haircuts are available in the market because of which Edward Co needs to adjust its item run to meet with the desire for the objective market. Subsequently, it is important for Edward Co to meet the social prerequisite of the clients with the rationale to improve generally speaking execution in the market and this thus can go about as advancement device for the enterprise(Liebl, 2015). Innovative: For hair dressing and performing other sort of salon exercises present day devices are required to be embraced with the assistance of which successful administrations can be conveyed to the objective market. At present current devices are utilized by the business for rendering salon administration and reception of further developed instruments can without a doubt be useful for the business and it can permit in fulfilling need of target showcase in proficient manner(Kumar, Sharma, Gupta, 2017). Legitimate: Various lawful laws are available that can impact the business tasks of Edward and Co in each conceivable way. Further, cleanness and security measures are required to be taken where the organization needs to guarantee that its inner working environment is spotless and it tends to be used for conveying legitimate support of the clients (Percy, 2014). Aside from this, wellbeing measures are required to be taken through which mishaps can be stayed away from at the hour of conveying salon administrations. Appropriate removal of the concoction squander is required and legitimate permit must be taken from the perceived auth

Technology V.S Personal Contact Essays

Acids and Bases - Calculating pH of a Strong Base

Acids and Bases - Calculating pH of a Strong Base KOH is a case of a solid base, which implies it separates into its particles in fluid arrangement. In spite of the fact that the pH of KOH or potassium hydroxide is amazingly high (generally going from 10 to 13 in ordinary arrangements), the specific worth relies upon the grouping of this solid base in water. Along these lines, its imperative to realize how to play out the pH estimation. Solid Base pH Question What is the pH of a 0.05 M arrangement of Potassium Hydroxide? Arrangement Potassium Hydroxide or KOH, is a solid base and will separate totally in water to K and OH-. For each mole of KOH, there will be 1 mole of OH-, so the convergence of OH-will be equivalent to the centralization of KOH. Along these lines, [OH-] 0.05 M. Since the convergence of OH-is known, the pOH esteem is increasingly valuable. pOH is determined by the recipe pOH - log [OH-] Enter the focus found previously pOH - log (0.05)pOH - (- 1.3)pOH 1.3 The incentive for pH is required and the connection among pH and pOH is given by pH pOH 14 pH 14 - pOHpH 14 - 1.3pH 12.7 Answer The pH of a 0.05 M arrangement of Potassium Hydroxide is 12.7.

Effect of Institutional racism on Essay Example

Impact of Institutional bigotry on Essay Example Impact of Institutional bigotry on Essay Impact of Institutional bigotry on Essay Bigotry is the partiality or contrary demeanor of individuals against others carefully in view of their race. Institutional bigotry is a signifier of prejudice organized into political and cultural foundations. The foundations incorporate schools and montages. while political incorporate specialists and different specialists Parastatals or company. The impact of this kind of cultural isolation is ever negative. It a few times prompts wars. disdain and now and again low self image respect by the subject in this case. Racial partiality expressed quite a while in the past and its outcome has ever been negative. In page 3 of The Guardian that is dated fifth September 2008. The header of the paper is: Black Caribbean kids kept down by institutional bigotry in schools. says study composed by Editor Polly Curtis. The bit of the account in this occurrence is to closer view the uncontrolled racial bias of Caribbean kids in English schools. This has for the most part sabotaged their scholarly and cultural life. more distant research laborer had revealed grounds that educators routinely under-gauge the capacities of some dark understudies. recommending that premises about conduct employments have eclipsed their scholastic blessings. The discoveries on an examination which followed 15. 000 understudies through their guidance other than add weight to the hypothesis that low achievement among some dark students is declined on the grounds that teachers don’t foresee them to win. This relates great to the subject of Institutional prejudice on the grounds that in this occasion bigotry is in a school puting where all understudies should be dealt with sensibly independent of their race. Be that as it may, in this occasion dark Caribbean’s are segregated upon and this has later come about to their hapless open introduction in school. The centrality of this story in the Guardian is to set in noticeable radiation what is go oning among the students in this unconventional school refering the prejudice issue. This is explained by the insights that show how prejudice has influenced the dark Caribbean in this impossible to miss school. For example, a third of fit dark Caribbean understudies are non entered to take the hardest records in preliminaries at 14. Henceforth the issue being tended to by this insights is institutional bigotry in English schools. This story influences me in various manners. its tragic to see that at this age individuals are as yet being decided by the shade of their covering rather than by their character and capacities. It disappoints me to obstruct others from achieving their full strength in view of prejudice. In my place of position. its basic to see that none of us chose their race and that all universes are made equivalent and their change in melanin substance should neer be a judgment factor yet rather a political direction of the days of old. It’s basic for individuals to cognize that our capacities. blessings are autonomous of our covering shading. This story non simply influences me yet it other than influences the general public included on the grounds that they free potential individuals in from streamlining their conceivable as a result of their disgraceful bias of their shading. This account urges me to make something else by suggesting against racial bias non simply in schools however rather in the full society. I will help through this by giving delineations of how individuals of various races have won the Nobel harmony fiscal worth. White people. Blacks. Asians have won the money related worth. This fervently expresses the shade of our covering has nil to make with our capacity. Beginnings Polly Curtis. Dark Caribbean kids kept down by institutional bigotry in schools. says examine The watchman paper on the web fifth September 2008 lt ; hypertext move convention:/www. safeguard. co. Joined Kingdom gt ;

Philosophers Helping America Essay

The paper is about a specific thinker whose thoughts match with what is required of the United States of America. Evidently, absence of regular enthusiasm among the residents is one of the issues experienced by the individuals. The thoughts introduced by Jean Jacques Rousseau especially on the root of imbalance answers all the issues that encompass absence of regular enthusiasm among residents of a nation. The initial segment of the paper will be a conversation about the issue on absence of regular enthusiasm among residents of America. It will be trailed by a conversation about Jean-Jacques Rousseau and his talks which is made out of subjects about his subsequent exposition and its application to the issue of absence of regular enthusiasm among Americans. In this manner, it is presented that Lack of Common Interest among Citizens of America There are three significant issues that Americans must consider for financial and political advancement and these are national security, monetary turn of events, and political force. National security is simply the capacity of a nation to guarantee self-safeguarding and insurance in its inner and outer region. Monetary improvement is a procedure by which a nation can remain financially steady and autonomous. Political force rotates around the possibility that a nation must have the option to remain politically-amazing on the planet. The issue rises when political pioneers and residents of the nation don't have basic interests with respect to financial and political turn of events. The American individuals don't hold similar estimations as for national security. As of late, a few people are cheerful when the Bush unrest in international strategy does not exist anymore (Daalder and Lindsay 1). In any case, there is a glaring truth that foes were simply hiding inside the nation. Research considers revealed that worry of Americans on delicate worldwide laws and organizations according to war and dread can change the world (Daalder and Lindsay 1). However, it isn't denied that America permitted distanced partners to be unbound and engaged foes. Accordingly, Americans were separated shaking the political estimations of the nation. Moreover, Bush organization permitted the presence of overstretched military capacities and increased dangers to adversary states. The establishment of incredible military agents in Iraq is one case of overstretching military force. This political methodology anyway was addressed by such a significant number of individuals. Henceforth, we are helped that the United States to remember America isn't all-powerful notwithstanding its unequaled political force far and wide. The regular intrigue ought to be the move of American political pioneers to work intimately with different states and end the staggering war. Concerning financial improvement in America, the individuals experienced contrasts in intrigue particularly on the issue of business redistributing. Some American businesspeople chose to direct re-appropriating with different nations regarding client administrations and other labor overwhelmed work. For these agents, redistributing can give positive outcomes for their business attempts. The greater part of the suppliers of labor originating from different nations are creating talented, serious, and solid workers (â€Å"Outsourcing Effects on America’s Economy†). Regardless of the way that these laborers are talented and serious, they are managable to any understanding including low compensation. American organizations had the option to decrease their organization costs due to re-appropriating system that gives modest work. Then again, others are scrutinizing the re-appropriating methodology of American representatives since it caused the expansion of joblessness rate in the nation (â€Å"Outsourcing Effects on America’s Economy†). Some American specialists lost their positions because of the coming of re-appropriating labor assets. The regular intrigue ought to be the prioritization of American laborers as far as work in its own nation. Jean-Jacques Rousseau and His Discourses The Famous Philosophical Writings of Rousseau Jean-Jacques Rousseau is one of the most keen savants of his time. He was a compelling scholar that his works picked up consideration from the individuals. He likewise picked up effect on others during the Enlightenment time frame in eighteenth century Europe (â€Å"Jean-Jacques Rousseau (1712-1778†). In the year 1970, Rousseau won in an article challenges directed by the Academy of Dijon by the work â€Å"A Discourse on the Sciences and Arts† (â€Å"Jean-Jacques Rousseau (1712-1778†). The essential contention of Jean-Jacques Rousseau in the said philosophical work is that temperance and profound quality are adulterated because of the movement of science and expressions of the human experience (â€Å"Jean-Jacques Rousseau (1712-1778†). The second work of Rousseau is entitled â€Å"The Discourse on the Origin of Inequality† which is celebrated for its broad clarification of the primary talk. The second philosophical work of Rousseau didn't win him an honor from the Academy of Dijon. Immanuel Kant’s compositions on morals were impacted by crafted by Jean-Jacques Rousseau (â€Å"Jean-Jacques Rousseau (1712-1778†). In conclusion, the political goals of Rousseau were utilized by political pioneers during the French Revolution. Talk on the Origin of Inequality The Philosophical Idea of Jean-Jacques Rousseau The exposition of Rousseau entitled â€Å"Discourse on the Origin of Inequality† addresses the inquiry on the birthplace of disparity of men. The four fundamental pieces of the paper are devotion to the Republic of Geneva, a concise prelude, an essential part, and an auxiliary part. Rousseau accepts that the nearness of society is only a development. He endeavored to give a clarification on the idea of men by methods for stripping all their unintended qualities realized by socialization (â€Å"Jean-Jacques Rousseau (1712-1778†). The said work of Rousseau is identified with crafted by Hobbes and Locke. Application to the Problem The motivation behind why there is absence of normal enthusiasm among residents of the United States is the presence of the rich and poor people. Rich and compelling people keep on settling on issues that fulfills just their own advantage. The least blessed apply endeavors to propel their requirements in the general public. Since, society is only a creation as indicated by Rousseau, the nonappearance of human needs out of socialization results to the balance of regular interests. Consequently, there is a need to annihilate narrow minded thought processes in the general public and political pioneers must deal with the normal government assistance of the individuals. Rousseau realizes that an individual is naturally acceptable (Pousi 1). The desire of an individual to oblige what is required in the general public makes him awful. Cash is the reason for all detestable. Rousseau utilized authentic clarification in this idea so as to comprehend the components superfluous to human instinct (Puosi 1). During those occasions when cash isn't yet the most significant need in each individual, the conduct of humanity is acceptable and there is a lower pace of guiltiness (Puosi 1). The idea of separation was imagined when human instinct was raised to the degree of luxuriousness and force. Essentially, an individual for the most part segregates others on the off chance that he has a place with a rich and amazing race. In this manner, the superfluous needs of the individuals like incidental force and impact must be destroyed. The need of additional cash must not be the explanation of administration and work in the general public. The issue of monetary improvement must be settled if American shippers will serve first the necessities of other American laborers before their own needs. In that manner, higher pace of joblessness due to redistributing work can be illuminated. The political and monetary advancement changes after some time because of the presence of universal rivalry over force to be reckoned with. The idea of psychological oppression was found when different nations needs to govern over the world like America does as far as political and financial impact and force. The human instinct which is benevolent hearted and great was supplanted by eagerness and brutality when the will to govern the world expends them. Rousseau is aware of the reflection of reason which was corrupted by eagerness of control after some time (Puosi 1). Consequently, what is required is to settle on sensible choices deliberately for general government assistance and not for looking for narrow minded thought processes. Rousseau is likewise mindful the great habits and right direct, profound quality, equity, and love are the fundamental beliefs that are typical for an individual. Regard and reliability towards others existed numerous years prior. Indeed, understandings between people without composed agreements were utilized because of shared guarantee to perform commitments. The circumstance changed when deceitfulness and exploitative business perspectives appeared. Rousseau is attempting to clarify that there would never be an issue if the genuine pith of sound ethics can be utilized as the core values of men. The idea of ethical quality despite everything existed these days yet was undermined by the will to get well off and compelling. For instance, some representatives no longer consideration for the ethical uprightness of men when sex entertainment was made accessible to them for reasons of business benefits. Prostitution was created so that all individuals will in general obliterate family connections just to procure benefits. Rousseau was thinking then that sound ethics were supplanted by the word cash alone and none other. Equity is a significant idea that a great many people esteem. Equity engenders harmony and agreement in the general public. Equity is the astounding instrument that makes individuals responds emphatically to the laws authorized by political pioneers. It is likewise the establishment of the serene interrelations of the part components of society which causes us to turn out to be affably and financially dynamic. But then, when the capacity to bypass the law existed, equity is not, at this point the standard however the premise of each lawful interest. Rousseau accepts that equity breeds harmony and agreement among individuals, however he likewise realized that it tends to be obliterated by close to home m

Scarlet Letter Interpretive Essay Examples

Scarlet Letter Interpretive Essay ExamplesThere are many amazing and easy to use books that can help you write a Scarlet Letter Interpreting Essay, especially when you consider that you are new to the writing world. Of course, as with any other type of writing, there is a lot of necessary preparation to get done first. There are some important things to consider before you start writing and putting your thoughts into words.In order to be able to have a more successful Scarlet Letter, you will need to learn a few steps that you can take before you begin writing. Firstly, make sure that you have the space for the article. You can either use a hard copy or you can use an e-book. If you choose to use a hard copy version, you can download it to your computer, or if you chose to use an eBook, you can print it out and save it for reference.Make sure that you always have plenty of time to research before you begin writing. Once you start writing, you will often find yourself in a rush and th ere will be no way to keep up with everything that you have to say. The worst thing is to have nothing to reference, but still get something written up because of the pressure that comes with this type of writing. If you have time to devote to research, make sure that you do so. After all, you do not want to go too far and waste all of your time researching.When you are looking for Scarlet Letter Interpretive Essay samples, make sure that you pick out ones that are easy to understand. Once you have chosen one, start to read it over again. Look for the details that you can include in your article. If you find that you need to add more details to something, that is perfect because you can usually do so easily once you have gone over it over again.When you are going through Scarlet Letter Interpreting Essay samples, don't forget to make notes as you go. It is much easier to make notes as you go and then review them at the end of the day, especially if you are taking notes in the middle of the day. You will be glad you did, because by the time you get back to your laptop, you will already have a great deal of information on the subject at hand.Another thing that you should do is check out the Scarlet Letter Interpretive Essay samples that are available for free online. Once you have checked them out, see what types of things you can add to your article. Of course, this depends on how good the quality of the article is. There are some very good sites that allow you to upload your articles and also create a forum for discussion. This can be very helpful when you are trying to brainstorm ideas for your Scarlet Letter Writing Exercises.Of course, once you have spent a little time online, you may decide that Scarlet Letter Writing Exercises are just not for you. Perhaps you will be happy to just hire someone to do the Scarlet Letter Interpreting Essay for you, or perhaps you would rather spend more time getting your own ideas for the Scarlet Letter and also thinking ab out how you want to make it sound. Whichever you decide, it is always a good idea to have a couple of examples to guide you as you make your Scarlet Letter.Remember, Scarlet Letter Writing Exercises can make a fantastic addition to your own Scarlet Letter Writing Exercises. With just a little planning, you can produce a Scarlet Letter Interpreting Essay that is absolutely stunning! In fact, your Scarlet Letter Writing Exercises can really take off once you use Scarlet Letter Interpreting Essay Examples.

Fear Of Failure - Free Essay Example

I am a first-year student here at the University of Toledo. It is important that I address an extremely common concern that many first-year students encounter, specifically in their first semester, and that is the overwhelming fear of failure. For the majority of incoming freshmen there is always the feeling of expectations, not knowing what to do or how to exactly prepare for things like curriculum. Theres a huge difference between the last thirteen years of the average K-12 school day, then taking a leap into a pond full of big fish. For many incoming freshman, the adjustment to attending college can entail a whirlwind of emotions, often resulting in the fear of failure. This is such a common overlying feeling, yet it often goes unnoticed by a number of people. The first year attending college is bound to come along with many highs and lows. There are so many strings attached and factors contributed when looking at the overall phrase that is fear of failure. Throughout this letter I plan to inform you, of the great number of freshman students who suffer from fear of failure, both mentally and emotionally. Being a part of the success coach family at UT, it goes without saying how important a person of influence is, like yourself. Guiding students toward success is within your job title. My end goal is to inform you as the audience, of the generalization that is fear of failure in any given college setting. Any information given that wasnt previously known, can go the extra mile in providing help to first-years that need the assistance. Atychiphobia or the fear of failure, is the fear to stop any one person from doing the things that can move us forward to achieve our goals. Atychiphobia is a phobia, the severity of which comes along a wide spectrum, from mental instability to physical symptoms. Anything from feeling powerless and experiencing intense anxiety, to difficulty breathing and chest pain. There are a range of symptoms that prohibit certain cases from properly handling stressful situations in the correct manner. The fear of failure is one of many phobias not properly addressed to the public eye, resulting in improper steps to overcome such (Marcin, para 2). There are numerous proposed questions regarding this topic. One that stands out among the many, is the correlation fear has with specific groups. This opens the table to a variety of people, taking into account their race, gender, religion, or even financial status. Test anxiety is a big contributing factor to performance in students. There was a study that took place at a University in Pakistan, conducting 126 undergraduate level students, testing their performance on an assessment that was given. Of these students, two thirds were male, the results concluded about 45% of the male students had high test anxiety. The remaining number that is female, showing much lower on the spectrum, resulting in overall better performance compared to the opposing gender. From the eight departments that were used in the experiment, some of them including computer sciences, psychology and statistics, half showed that the males were more prone to higher test anxiety (Ahmad, 297). Nasir Ahmad stated Te st anxiety results into high level of worry, fear and academic failure in competent as well as low-performing students (Ahmad, 295). Many students coming from lower socioeconomic backgrounds, as well as minority groups who do suffer from test anxiety, many times result in failing or withdraw from that course (295, para 3). With this, opens the door for many more questions related to fear of failure. With all the listed factors contributing to fear of failure, comes the logic behind this exact phrase. What does it mean to be so afraid of something that you are unable to complete that exact venture? For some it looks pointless and in some cases almost impossible to achieve what you had your mind set on at one point in time. The fear of failure goes so much further than test anxiety or categorization within a certain group. This itself does not stand alone, but also entails subcategories including, fear of change and fear of success. In these cases it is on the complete opposite end of the spectrum, yet the same path to unavoidable self sabotage. The fear of success, often referred to as its interchangeable name imposter syndrome (health line) affects people of all levels. This is the fear of not reaching your full potential, due to heavy doubt in oneself. Many times, these people surround themselves with others who think the same. It has been shown that of the people who overcome the fear of success, relate it to the unrealistic notion of what it means to be competent throughout their college career and future endeavors. With fear of failure and fear of success, comes one that underlies both, that is fear of change. Overthinking is a characteristic humans share around the world. It is this very thing that causes people to never step foot outside their comfort zone, not having the inter-ability to pursue a task or job. This causes people to create a new comfort zone that was built around the already small chain of new experiences. Does fear of failure directly relate to current social standings, or previous home life as well? There was a recent study done in the United Kingdom through the department of Psychology displaying the possible relation to parent-child fear of failure. The data showed that it is fact possible for the fear to be passed down by generations. Parents that have had experience with fear of failure (FF), unknowingly passed it down to their children. Often times through the use of love withdraw in socialization (Sagar 178, para 2). Parental love withdraw can occur in response to the childs failure. For many who suffer from extreme FF, a mistake or oversight does not get viewed upon as a learning experience, rather a long road ending with shame and embarrassment. This also raises the question of the correlation amongst ethnicity and academic achievements or fear of failure. Race has always been a recurring question when referring to students ability to succeed. While there is no one straightforward answer to this proposal, there is research to further our knowledge on the topic. There are two main groups to be discussed and that is average white student, compared to great number of different races that make up a university population. African American, Middle Eastern, Hispanic or Asian, the list is endless when looking at the different cultural backgrounds that complete a college. The question stands, does the race or ethnicity affect the fear of failure each student experiences their first semester? The answer to which is much more complicated response, then just a simples yes or no. Research has shown the academic success of multiple ethnicities while completing college course work. Statistics show that students of different races are more prone to overall fear of failure. The 2013 total college enrollment rate for White 18- to 24-year-olds (42 percent) was higher than the rates for their Black and Hispanic peers (34 percent each). The White-Hispanic gap in the total college enrollment rate narrowed between 2003 and 2013 from 18 to 8 percent. However, indicator stated that the White-Black gap in the total college enrollment rate did not change measurably during this period. (national center 5). Fear of failure is so much more than a feeling that will soon pass. It is more than your peers telling you to stop having anxiety about that one test, or that one assignment thats due at midnight, you have yet to begin. This is a phobia so many students across the world experience on a daily basis, specifically first year college students. Its not to say that one day the fear of failure will be greatly decayed in the student population, but for now there are so many steps one can take to help anyone who is experiencing this common fear. Through the survey I conducted, I proposed the question of how the University of Toledo could help minimize this fear. 50% stated that making tutoring a higher obligation would be most beneficial. This would give students the atmosphere with others facing the same problems, while getting the extra help they need in advance to offer counseling for those who often struggle academically, is a small step that can go a long way. This allows the student (fi rst-years or progressed) to open up about how and why they are feeling this way. Some may not be able to identify why they are constantly in the realm of fear. Speaking with someone who has either experienced similar fears or a professional who is able to give advice to help further their education without the constant worry of what comes next or how am I going to complete this task? is a huge asset. Meeting in small groups with people who share this phobia is an added factor, contributing to solutions that are needed when talking about this topic. From first-years to graduate level students, a conversation with someone who is or has experienced similar problems regarding fear of failure could be extremely valuable, when trying to cope. The importance of addressing fear of failure was not only to inform you of a topic you may or may not already have knowledge of. In hopes, this letters goal was to bring to light how much impact this has on the vast student population. Ranging from first year to graduate level, this phobia affects a wide spectrum of students. There are an abundance of ways in which the university could lend a helping hand to someone facing this phobia, starting with awareness. From the outside this can be viewed as somewhat minuscule, but with the right team of people, this can be the extra helping hand so many students have been longing for without knowing.